Australian Weight Loss Clinic – Identity

A brand targeting science-backed weight loss assistance using target low-impact machinery. The brand’s values were sincerity, efficiency and empathy.

We chose a calming but slightly energetic colour pallet of aqua and grey, aqua and blue being synonymous with healing and conservative grey/black for sincerity. For our brand identifiers, we used an icon of a road within a circle to symbolise the weight loss journey every client would undertake.